Ice Cube launches BIG3 basketball league, Allen Iverson joins as player/coach

Many popular and retired familiar faces of the NBA will join a professional summer basketball league this summer, created by Ice Cube.

Rapper, actor and producer Ice Cube has launched a 10-week professional basketball league, BIG3, that will tour in arenas around the nation. During the BIG3 launch press conference Ice Cube revealed it has been a long time dream of his to start a league modeling the most played style of basketball in the nation, 3-on-3.

His motivation to start this league was to bring back the favorite players he and many fans no longer see in the NBA.

“It sucks to see your favorite players retire, especially when you know they still got game,” Ice Cube said. “We grew up watching these guys…we saw their ups and downs. They’ve become a part of our everyday life. Then we look up and their gone. They’re nowhere to be seen.”

Already on board Ice Cube has brought 2016 Hall of Fame inductee and crowd favorite Allen Iverson along with other former NBA All-Stars including Kenyon “K-Mart” Martin, former NBA Finals MVP Chauncey Billups, Rashard Lewis, Jason “White Chocolate” Williams, Jermaine O’Neal and others. Hall of Famer Gary Payton will serve as a coach.

Taking place in the summer, Ice Cube feels BIG3 will give fans something to watch.

“The summer is boring as shit. There’s nothing on, nothing to watch,” he said. “BIG3 is just what the doctor ordered.”

With the buzz around this newly established league they look to invite more players to join. Ice Cube’s vision is a big reason why players like Iverson have signed up.

“When I got the call it was a no-brainer…’you don’t turn this down,’” Iverson said. “I just love the fact that I can be a part of it…I get a chance to do something positive with those guys [Lewis and Martin]. I just want to make sure this can be as big as ever.”

This 3-on-3 league will feature eight teams of five players. This half court league will tip off this summer June 24. The 8-week regular season will conclude with a week nine playoffs leading up to a week 10 championship. All rules can be found here.

By Gino Terrell

This article was originally published in MCXV, January 12, 2017.


Gino Terrell is the Director of Content at Hidden Valley Culture Blog/In-Depth section. Terrell covered local artists and reviewed mainstream shows in the Minneapolis-St. Paul area under the Twin Cities Daily Planet (2014-15). He also freelanced for MinnPost and interned at Pioneer Press, KSTP TV (the Minneapolis ABC News Affiliate) and American Public Media Group. He's accumulated over 30 awards from the Associated Collegiate Press, Society of Professional Journalists and National Association of Black Journalists and founded award winning student-magazine Pipers In-Depth at Hamline University (St. Paul, Minnesota). He was once the sports editor for the school newspaper, The Oracle. Follow him on Twitter: @Gin026

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