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Cross Court TV to give back with charity tennis tourny, headlined by Nick Bollettieri

A newly found media outlet created by nationally ranked USTA high school tennis athlete, 16, looks to give back with charity tennis tournament.

William Weinbach, founder and CEO of Cross Court TV, has formed an outlet that he’s used as a platform to spread news about his passion, tennis. Cross Court TV has went viral in the few months after its inception racking up over 115,000 followers, according to Weinbach. Counting his blessings for the early success, he has launched a charity tennis tournament where proceeds will go to USTA Foundation to help support kids. The event will be held November at Warner Tennis Center in the Woodland Hills area in Los Angeles, California with famous tennis coach Nick Bollettieri in attendance.

“Cross Court TV is a media outlet I created to spread my passion of tennis with the rest of the world, on this account I do interviews with professional tennis players, product reviews, and even on site highlights from ATP/WTA (Association of Tennis Professionals/Women’s Tennis Association) matches. I have over 115K followers, and I wanted to give back to the community which is why I decided to create this charity event,” Weinbach wrote in a statement.

On this charity project Weinbach has collaborated with Bollettieri, the famous tennis instructor who notably coached Andre Agassi, and Steve Shulla, executive vice president at GoodSports Enterprises. While working together they decided to choose USTA Foundation as the beneficiary to their charity event.

“Each year they are making an amazing impact in the community by supporting both tennis and education, and we decided that we wanted to support their mission,” Weinbach wrote.

As for Weinbach, through Cross Court TV he confirmed he has plenty more experiences in store for him down the road as the best has yet to come.

“The opportunities CCTV have given me are amazing, I have been able to work with some of the top brands in the tennis world, and have built connections that will be beneficial later in life. In addition to that I got to go to the BNP Paribas this year with media credentials and get close up to the action and interview players, which I wouldn’t be able to do otherwise…I am expecting some cool things in the future for the US Open, and the Us Open Series, that I cannot disclose yet,” Weinbach added.

Cross Court TV’s charity event titled “Tennis 4 Tomorrow” is seeking donations on its GoFundMe page here. This event is offering many rewards to those who are able to donate to this project.

By Gino Terrell

This was originally published in MCXV.


Gino Terrell is the Director of Content at Hidden Valley Culture Blog/In-Depth section. Terrell covered local artists and reviewed mainstream shows in the Minneapolis-St. Paul area under the Twin Cities Daily Planet (2014-15). He also freelanced for MinnPost and interned at Pioneer Press, KSTP TV (the Minneapolis ABC News Affiliate) and American Public Media Group. He's accumulated over 30 awards from the Associated Collegiate Press, Society of Professional Journalists and National Association of Black Journalists and founded award winning student-magazine Pipers In-Depth at Hamline University (St. Paul, Minnesota). He was once the sports editor for the school newspaper, The Oracle. Follow him on Twitter: @Gin026

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